Monster Energy presents 7" of Pleasure feat DJ Scratch, DJ Pump, Mat the Alien, DJ Illo & Vinyl Ritchie

  • The Hifi Club 219 10 Avenue Southwest Calgary, AB, T2R 0A4 Canada

Monster Energy, DJ Pump's Set it Off and The Hifi Club are proud to present the 7" of Pleasure Winter Tour 2017 feat DJ Scratch, DJ Pump, Mat the Alien, DJ Illo & Vinyl Ritchie w/ SIO residents C-Sik + Ivan Rankic. 

Five years isn't a long time to a stamp collector or a federal government employee, but it can seem like an eternity to artists and DJs in the Canadian music scene. It’s been five long years since Monster Energy and a dedicated group of vinyl enthusiasts got together to showcase an art form that many deemed irrelevant--or even pronounced dead. But here we are five years later: Vinyl culture is thriving, and at the head of this resurgence is 7” Of Pleasure, an all-vinyl history lesson disguised as an epic dance party.

7” Of Pleasure has become one of the most successful parties across the nation, with stops in more than 20 different cities and more than 75 total events under its belt. This year's edition promises to be even bigger and better. Your leaders in this crusade are five of North America’s top DJs, starting with NYC's DJ Scratch, platinum record producer and arguably the greatest DJ on the planet. Mat The Alien (Vancouver Island), Vinyl Ritchie (Vancouver), DJ Illo (Ottawa), and DJ Pump (Calgary) join him in seamlessly blending genres from hip hop and R&B to funk and soul to electronic and dubstep to punk and even heavy metal for your listening and dancing pleasure.